zenit stp
2021
zum punkt
ui/ux designer
zenit stp
2021
zum punkt
ui/ux designer
zenit stp
2021
zum punkt
ui/ux designer
zenit stp
2021
zum punkt
ui/ux designer
zenit stp
2021
zum punkt
ui/ux designer
zenit stp
2021
zum punkt
ui/ux designer
about
project
Zenit STP is a manufacturer of professional lighting and electronic equipment
The company focuses on innovation and delivers custom lighting solutions for industrial and commercial projects.
Enhanced customer return rate
20%
Reduced order processing times
х2,7
Fewer inquiries to the call center
39%
Lead percentage from website
33%
my role
I led the end-to-end design of the new website, including research, information architecture, and interface creation. I worked closely with managers and developers to align the product’s UX with business goals and improve the overall customer journey.
problems
• Customers struggled to find product info, which increased support calls • Long order processing times reduced satisfaction and repeat purchases • Low product engagement led to missed sales opportunities
business goals
• Improve documentation access by making structure and navigation clearer • Reduce call center load by providing all necessary information on the website • Create a simple catalog to help users find, compare, and choose products faster
actions
• Analyzed competitors to understand market standards and find improvement points • Restructured product documentation for easier navigation • Added a faster search experience to help users locate information quickly • Updated product pages with clear descriptions and visuals
results
• Product selection time reduced by 45% • Call center load dropped by 30% • Order processing sped up: 3 weeks → 1 week, 10 days → 3 days • Average purchase value increased by 15% • Customer retention grew by 20% • 21% of users requested a price after viewing documentation
about
project
Zenit STP is a manufacturer of professional lighting and electronic equipment
The company focuses on innovation and delivers custom lighting solutions for industrial and commercial projects.
Enhanced customer return rate
20%
Reduced order processing times
х2,7
Fewer inquiries to the call center
39%
Lead percentage from website
33%
my role
I led the end-to-end design of the new website, including research, information architecture, and interface creation. I worked closely with managers and developers to align the product’s UX with business goals and improve the overall customer journey.
problems
• Customers struggled to find product info, which increased support calls • Long order processing times reduced satisfaction and repeat purchases • Low product engagement led to missed sales opportunities
business goals
• Improve documentation access by making structure and navigation clearer • Reduce call center load by providing all necessary information on the website • Create a simple catalog to help users find, compare, and choose products faster
actions
• Analyzed competitors to understand market standards and find improvement points • Restructured product documentation for easier navigation • Added a faster search experience to help users locate information quickly • Updated product pages with clear descriptions and visuals
results
• Product selection time reduced by 45% • Call center load dropped by 30% • Order processing sped up: 3 weeks → 1 week, 10 days → 3 days • Average purchase value increased by 15% • Customer retention grew by 20% • 21% of users requested a price after viewing documentation
about
project
Zenit STP is a manufacturer of professional lighting and electronic equipment
The company focuses on innovation and delivers custom lighting solutions for industrial and commercial projects.
Enhanced customer return rate
20%
Reduced order processing times
х2,7
Fewer inquiries to the call center
39%
Lead percentage from website
33%
my role
I led the end-to-end design of the new website, including research, information architecture, and interface creation. I worked closely with managers and developers to align the product’s UX with business goals and improve the overall customer journey.
problems
• Customers struggled to find product info, which increased support calls • Long order processing times reduced satisfaction and repeat purchases • Low product engagement led to missed sales opportunities
business goals
• Improve documentation access by making structure and navigation clearer • Reduce call center load by providing all necessary information on the website • Create a simple catalog to help users find, compare, and choose products faster
actions
• Analyzed competitors to understand market standards and find improvement points • Restructured product documentation for easier navigation • Added a faster search experience to help users locate information quickly • Updated product pages with clear descriptions and visuals
results
• Product selection time reduced by 45% • Call center load dropped by 30% • Order processing sped up: 3 weeks → 1 week, 10 days → 3 days • Average purchase value increased by 15% • Customer retention grew by 20% • 21% of users requested a price after viewing documentation
about
project
Zenit STP is a manufacturer of professional lighting and electronic equipment
The company focuses on innovation and delivers custom lighting solutions for industrial and commercial projects.
Enhanced customer return rate
20%
Reduced order processing times
х2,7
Fewer inquiries to the call center
39%
Lead percentage from website
33%
my role
I led the end-to-end design of the new website, including research, information architecture, and interface creation. I worked closely with managers and developers to align the product’s UX with business goals and improve the overall customer journey.
problems
• Customers struggled to find product info, which increased support calls • Long order processing times reduced satisfaction and repeat purchases • Low product engagement led to missed sales opportunities
business goals
• Improve documentation access by making structure and navigation clearer • Reduce call center load by providing all necessary information on the website • Create a simple catalog to help users find, compare, and choose products faster
actions
• Analyzed competitors to understand market standards and find improvement points • Restructured product documentation for easier navigation • Added a faster search experience to help users locate information quickly • Updated product pages with clear descriptions and visuals
results
• Product selection time reduced by 45% • Call center load dropped by 30% • Order processing sped up: 3 weeks → 1 week, 10 days → 3 days • Average purchase value increased by 15% • Customer retention grew by 20% • 21% of users requested a price after viewing documentation
about
project
Zenit STP is a manufacturer of professional lighting and electronic equipment
The company focuses on innovation and delivers custom lighting solutions for industrial and commercial projects.
Enhanced customer return rate
20%
Reduced order processing times
х2,7
Fewer inquiries to the call center
39%
Lead percentage from website
33%
my role
I led the end-to-end design of the new website, including research, information architecture, and interface creation. I worked closely with managers and developers to align the product’s UX with business goals and improve the overall customer journey.
problems
• Customers struggled to find product info, which increased support calls • Long order processing times reduced satisfaction and repeat purchases • Low product engagement led to missed sales opportunities
business goals
• Improve documentation access by making structure and navigation clearer • Reduce call center load by providing all necessary information on the website • Create a simple catalog to help users find, compare, and choose products faster
actions
• Analyzed competitors to understand market standards and find improvement points • Restructured product documentation for easier navigation • Added a faster search experience to help users locate information quickly • Updated product pages with clear descriptions and visuals
results
• Product selection time reduced by 45% • Call center load dropped by 30% • Order processing sped up: 3 weeks → 1 week, 10 days → 3 days • Average purchase value increased by 15% • Customer retention grew by 20% • 21% of users requested a price after viewing documentation
mood
In the first meeting, I found out the client wanted a website inspired by Swiss design. After researching the style and discussing options, I chose simple geometric shapes, a minimalist color scheme, and lots of white space to create a clean, modern look
I also made sure the site was functional and showed the client’s products well to their target audience—designers and planners. In the end, the website exceeded the client’s expectations and achieved their goals
mood
In the first meeting, I found out the client wanted a website inspired by Swiss design. After researching the style and discussing options, I chose simple geometric shapes, a minimalist color scheme, and lots of white space to create a clean, modern look
I also made sure the site was functional and showed the client’s products well to their target audience—designers and planners. In the end, the website exceeded the client’s expectations and achieved their goals
mood
In the first meeting, I found out the client wanted a website inspired by Swiss design. After researching the style and discussing options, I chose simple geometric shapes, a minimalist color scheme, and lots of white space to create a clean, modern look
I also made sure the site was functional and showed the client’s products well to their target audience—designers and planners. In the end, the website exceeded the client’s expectations and achieved their goals
mood
In the first meeting, I found out the client wanted a website inspired by Swiss design. After researching the style and discussing options, I chose simple geometric shapes, a minimalist color scheme, and lots of white space to create a clean, modern look
I also made sure the site was functional and showed the client’s products well to their target audience—designers and planners. In the end, the website exceeded the client’s expectations and achieved their goals
mood
In the first meeting, I found out the client wanted a website inspired by Swiss design. After researching the style and discussing options, I chose simple geometric shapes, a minimalist color scheme, and lots of white space to create a clean, modern look
I also made sure the site was functional and showed the client’s products well to their target audience—designers and planners. In the end, the website exceeded the client’s expectations and achieved their goals
main page
Minimal aesthetics, maximum impression
The main page begins with a full-screen slider featuring interior images that set the mood and make a strong visual impression. This not only emphasizes the brand’s aesthetics but also helps capture the user’s attention, creating a positive first impression.
main page
Minimal aesthetics, maximum impression
The main page begins with a full-screen slider featuring interior images that set the mood and make a strong visual impression. This not only emphasizes the brand’s aesthetics but also helps capture the user’s attention, creating a positive first impression.
main page
Minimal aesthetics, maximum impression
The main page begins with a full-screen slider featuring interior images that set the mood and make a strong visual impression. This not only emphasizes the brand’s aesthetics but also helps capture the user’s attention, creating a positive first impression.
main page
Minimal aesthetics, maximum impression
The main page begins with a full-screen slider featuring interior images that set the mood and make a strong visual impression. This not only emphasizes the brand’s aesthetics but also helps capture the user’s attention, creating a positive first impression.
main page
Minimal aesthetics, maximum impression
The main page begins with a full-screen slider featuring interior images that set the mood and make a strong visual impression. This not only emphasizes the brand’s aesthetics but also helps capture the user’s attention, creating a positive first impression.
animation
The second and following screens of the main page were the most engaging and challenging parts of the project. These sections required meticulous attention to detail and creativity to bring the desired visual and interactive experience to life. It’s much more rewarding to see them in action rather than simply reading about them
animation
The second and following screens of the main page were the most engaging and challenging parts of the project. These sections required meticulous attention to detail and creativity to bring the desired visual and interactive experience to life. It’s much more rewarding to see them in action rather than simply reading about them
animation
The second and following screens of the main page were the most engaging and challenging parts of the project. These sections required meticulous attention to detail and creativity to bring the desired visual and interactive experience to life. It’s much more rewarding to see them in action rather than simply reading about them
animation
The second and following screens of the main page were the most engaging and challenging parts of the project. These sections required meticulous attention to detail and creativity to bring the desired visual and interactive experience to life. It’s much more rewarding to see them in action rather than simply reading about them
animation
The second and following screens of the main page were the most engaging and challenging parts of the project. These sections required meticulous attention to detail and creativity to bring the desired visual and interactive experience to life. It’s much more rewarding to see them in action rather than simply reading about them
menu
All the elements, as well as other functions, including search, language switching, and social networks, were concealed in a full-screen menu to maintain minimalism and a "clean picture"
menu
All the elements, as well as other functions, including search, language switching, and social networks, were concealed in a full-screen menu to maintain minimalism and a "clean picture"
menu
All the elements, as well as other functions, including search, language switching, and social networks, were concealed in a full-screen menu to maintain minimalism and a "clean picture"
menu
All the elements, as well as other functions, including search, language switching, and social networks, were concealed in a full-screen menu to maintain minimalism and a "clean picture"
menu
All the elements, as well as other functions, including search, language switching, and social networks, were concealed in a full-screen menu to maintain minimalism and a "clean picture"
menu
All the elements, as well as other functions, including search, language switching, and social networks, were concealed in a full-screen menu to maintain minimalism and a "clean picture"
error
Some pages are missing, and some links lead to “dead ends.” A well-designed error page is essential because it helps users navigate back to the catalog or homepage. Initially, the project included plans for a dark theme for the entire site, but the idea was later set aside. However, the ability to switch between dark and light themes became a unique and fun feature of the 404 page.
error
Some pages are missing, and some links lead to “dead ends.” A well-designed error page is essential because it helps users navigate back to the catalog or homepage. Initially, the project included plans for a dark theme for the entire site, but the idea was later set aside. However, the ability to switch between dark and light themes became a unique and fun feature of the 404 page.
error
Some pages are missing, and some links lead to “dead ends.” A well-designed error page is essential because it helps users navigate back to the catalog or homepage. Initially, the project included plans for a dark theme for the entire site, but the idea was later set aside. However, the ability to switch between dark and light themes became a unique and fun feature of the 404 page.
error
Some pages are missing, and some links lead to “dead ends.” A well-designed error page is essential because it helps users navigate back to the catalog or homepage. Initially, the project included plans for a dark theme for the entire site, but the idea was later set aside. However, the ability to switch between dark and light themes became a unique and fun feature of the 404 page.
error
Some pages are missing, and some links lead to “dead ends.” A well-designed error page is essential because it helps users navigate back to the catalog or homepage. Initially, the project included plans for a dark theme for the entire site, but the idea was later set aside. However, the ability to switch between dark and light themes became a unique and fun feature of the 404 page.
error
Some pages are missing, and some links lead to “dead ends.” A well-designed error page is essential because it helps users navigate back to the catalog or homepage. Initially, the project included plans for a dark theme for the entire site, but the idea was later set aside. However, the ability to switch between dark and light themes became a unique and fun feature of the 404 page.
The catalog page design is minimalist and clean, allowing users to focus on the products
The structure is divided into categories, such as “pendant”, “ceiling recessed,” and “wall recessed,” making it easy to navigate through the options.Vertical and horizontal spacing is carefully adjusted to prevent the page from feeling cluttered and to provide enough space for information to be easily absorbed
The catalog page design is minimalist and clean, allowing users to focus on the products
The structure is divided into categories, such as “pendant”, “ceiling recessed,” and “wall recessed,” making it easy to navigate through the options.Vertical and horizontal spacing is carefully adjusted to prevent the page from feeling cluttered and to provide enough space for information to be easily absorbed
The catalog page design is minimalist and clean, allowing users to focus on the products
The structure is divided into categories, such as “pendant”, “ceiling recessed,” and “wall recessed,” making it easy to navigate through the options.Vertical and horizontal spacing is carefully adjusted to prevent the page from feeling cluttered and to provide enough space for information to be easily absorbed
The catalog page design is minimalist and clean, allowing users to focus on the products
The structure is divided into categories, such as “pendant”, “ceiling recessed,” and “wall recessed,” making it easy to navigate through the options.Vertical and horizontal spacing is carefully adjusted to prevent the page from feeling cluttered and to provide enough space for information to be easily absorbed
The catalog page design is minimalist and clean, allowing users to focus on the products
The structure is divided into categories, such as “pendant”, “ceiling recessed,” and “wall recessed,” making it easy to navigate through the options.Vertical and horizontal spacing is carefully adjusted to prevent the page from feeling cluttered and to provide enough space for information to be easily absorbed
The catalog page design is minimalist and clean, allowing users to focus on the products
The structure is divided into categories, such as “pendant”, “ceiling recessed,” and “wall recessed,” making it easy to navigate through the options.Vertical and horizontal spacing is carefully adjusted to prevent the page from feeling cluttered and to provide enough space for information to be easily absorbed
The page for the product series displays all possible variations of the device conveniently and in as much detail as possible. Users can change the type of housing and other parameters to find suitable products, download documentation, and even 3D models
The page for the product series displays all possible variations of the device conveniently and in as much detail as possible. Users can change the type of housing and other parameters to find suitable products, download documentation, and even 3D models
The page for the product series displays all possible variations of the device conveniently and in as much detail as possible. Users can change the type of housing and other parameters to find suitable products, download documentation, and even 3D models
The page for the product series displays all possible variations of the device conveniently and in as much detail as possible. Users can change the type of housing and other parameters to find suitable products, download documentation, and even 3D models
The page for the product series displays all possible variations of the device conveniently and in as much detail as possible. Users can change the type of housing and other parameters to find suitable products, download documentation, and even 3D models
The page for the product series displays all possible variations of the device conveniently and in as much detail as possible. Users can change the type of housing and other parameters to find suitable products, download documentation, and even 3D models
mobile
Each page works perfectly on mobile devices
Thanks to the responsive design, users can comfortably browse the site and interact with its features regardless of the device This improves the user experience, increases engagement, and ensures access to important information anytime, anywhere. As a result, the share of mobile users has increased to 23%
mobile
Each page works perfectly on mobile devices
Thanks to the responsive design, users can comfortably browse the site and interact with its features regardless of the device This improves the user experience, increases engagement, and ensures access to important information anytime, anywhere. As a result, the share of mobile users has increased to 23%
mobile
Each page works perfectly on mobile devices
Thanks to the responsive design, users can comfortably browse the site and interact with its features regardless of the device This improves the user experience, increases engagement, and ensures access to important information anytime, anywhere. As a result, the share of mobile users has increased to 23%
mobile
Each page works perfectly on mobile devices
Thanks to the responsive design, users can comfortably browse the site and interact with its features regardless of the device This improves the user experience, increases engagement, and ensures access to important information anytime, anywhere. As a result, the share of mobile users has increased to 23%
mobile
Each page works perfectly on mobile devices
Thanks to the responsive design, users can comfortably browse the site and interact with its features regardless of the device This improves the user experience, increases engagement, and ensures access to important information anytime, anywhere. As a result, the share of mobile users has increased to 23%
mobile
Each page works perfectly on mobile devices
Thanks to the responsive design, users can comfortably browse the site and interact with its features regardless of the device This improves the user experience, increases engagement, and ensures access to important information anytime, anywhere. As a result, the share of mobile users has increased to 23%
manuals
I created universal templates for manuals and other documents, which the website automatically generates based on the user’s current page
This simplifies access to relevant information, making the document retrieval process fast and user-friendly
manuals
I created universal templates for manuals and other documents, which the website automatically generates based on the user’s current page
This simplifies access to relevant information, making the document retrieval process fast and user-friendly
manuals
I created universal templates for manuals and other documents, which the website automatically generates based on the user’s current page
This simplifies access to relevant information, making the document retrieval process fast and user-friendly
manuals
I created universal templates for manuals and other documents, which the website automatically generates based on the user’s current page
This simplifies access to relevant information, making the document retrieval process fast and user-friendly
manuals
I created universal templates for manuals and other documents, which the website automatically generates based on the user’s current page
This simplifies access to relevant information, making the document retrieval process fast and user-friendly
manuals
I created universal templates for manuals and other documents, which the website automatically generates based on the user’s current page
This simplifies access to relevant information, making the document retrieval process fast and user-friendly
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